ANSYS Advantage: Simulate Early for Successful Products

ANSYS Advantage Issue 2 2017The vast majority of engineering decisions are made without the insights that engineering simulation could provide into the impact of those decisions. It is estimated that 80 percent of the total product development costs are locked in by choices made early in the design process — and subsequent analysis and optimization now has to live within the implied constraints or face very costly and time-consuming design changes.

With increasingly complex products taking advantage of advanced materials, additive manufacturing and IoT, this issue will grow exponentially as many more permutations and design options must be evaluated for any given product. The only way to harness the potential of these mega trends, and tame the inherent complexity, is to bring simulation upfront in the product development process. To design the products of tomorrow, leading companies are doing exactly that.

The latest issue of ANSYS Advantage features a broad range of businesses that have leveraged digital exploration from the very beginning of the innovation process to create improved products at reduced cost that reach the market faster than ever before.

Metso valve simulationOpening the Valve to Improved Design: Using ANSYS AIM Metso Flow Control’s design engineers can easily and quickly simulate valves by themselves and gain insight into product performance.

Picking Up Steam: Applying upfront digital exploration, engineers managed trade-offs and reduced the pressure drop up by to 25 percent across two families of boilers.

Put the Right Spin on It: Ingersoll Rand used simulation and input from the ANSYS ACE team to predict vibration for a rotary air compressor so that issues were corrected early in the process.

NEVS Electric VehicleLeading the Electric Vehicle Charge: Researchers at National Electric Vehicles Sweden achieved 30 percent higher productivity using ANSYS software for design of battery management.


From headlights to meat smokers to vehicles and more, this issue is full of articles on successful digital exploration and how the ANSYS platform contributes to the development of industry-leading products. ANSYS tools allow both product engineers and simulation experts to quickly create and morph designs by leveraging simulation upfront in the design process. Across a broad sweep of industries and a wide range of applications, early practice of simulation delivers outstanding products.

And, as always, the magazine includes case studies on topics such as using vibration energy to power sensors, avoiding damage to U.S. Air Force jets during towing operations, and using a digital twin to provide insight into present and future machine operations.

I hope you will be as inspired as I am by how these great engineers and companies are building the products of tomorrow. Learn more in the latest issue of ANSYS Advantage.

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About Mark Hindsbo

Vice President and General Manager, Design Business Unit. I straddle the worlds of technology and business, with a leg solidly planted in each. Prior to joining ANSYS I was the Sr. Vice President of Customer Success at Parallels (now Odin). I spent a little over a decade at Microsoft in roles ranging from General Manager in the Server and Tools Business Group, to Vice President of the Developer Business in the US. I have also worked as a management consultant at The Boston Consulting Group, co-founded an interactive agency, did scientific computing at Novo Nordisk, and nuclear research at CERN. I hold a Master of Science in applied physics & mathematics from the Technical University of Denmark. I am a software developer who grew up with assembly programming on 8/16-bit computers and still code for fun. I am also a lifelong martial artist, holding a 5th degree karate black belt and have competed on the Danish National team as well as in US Nationals. I enjoy speaking on the topics of technology innovation, and business strategy.