Digital exploration has never been more vital to long-term business success than it is today. The product design space is exploding, driven by increasingly smarter devices, advanced materials, and next-generation manufacturing technologies like 3-D printing and mass customization. At the same time sustainability and cost put pressure on identifying and eliminating unnecessary safety margins, while still ensuring long-term product strength and durability. Design engineers have an unprecedented opportunity to innovate and explore product designs, but also orders of magnitude more complexity to manage. Continue reading
Pause and think about the now ubiquitous smartphone for a moment. Our smartphones have revolutionized how we communicate, shop, socialize and work. Now think about the rising complexity in product development from the old rotary phone to today’s smart phone. And phones are just one highly visible example of the smart product revolution. Modern cars, now embedded with millions of lines of code, are quickly on their way to becoming autonomous driving vehicles. Drones are emerging as a transformative technology spanning product delivery to agricultural applications. Even industrial equipment, from tractors to turbines, is becoming smart and connected. All are orders of magnitude more complex than their predecessors.