Complex Product Development and the Internet of Things

Internet of things (IoT) Pause and think about the now ubiquitous smartphone for a moment. Our smartphones have revolutionized how we communicate, shop, socialize and work. Now think about the rising complexity in product development from the old rotary phone to today’s smart phone. And phones are just one highly visible example of the smart product revolution. Modern cars, now embedded with millions of lines of code, are quickly on their way to becoming autonomous driving vehicles. Drones are emerging as a transformative technology spanning product delivery to agricultural applications. Even industrial equipment, from tractors to turbines, is becoming smart and connected. All are orders of magnitude more complex than their predecessors.

Welcome to the Internet of Things (IoT)!

The simplicity and intuitiveness of today’s smart, connected products masks the complexity embedded beneath. Most of us will never experience the entire process of creating these products and the challenges that engineers have to overcome. There is no doubt that the Internet of Things represents one of the largest sources of revenue growth for the next decades, but it also represents a set of non-trivial engineering challenges. First and foremost among these challenges is an increasing complexity in both the product and its operating environment.

product challenges

ANSYS’ mission has always been to help engineers develop the best possible products, and we’re excited to continue this mission in the world of IoT. Our simulation-driven product development approach has proven to be even more relevant to the engineering opportunities and challenges of designing IoT devices, whether they are wearable consumer devices, medical implants, connected cars or industrial turbines.

In fact, we believe that creating the best possible ‘things’ absolutely requires engineering simulation. In a recent study, The Aberdeen Group concluded that best-in-class organizations for product development enjoyed substantial business benefits from their use of engineering simulation.

simulated environments

You can download the full study: Why Engineering Simulation is Critical to Your Smart Product’s Success in the Internet of Things.

We have the privilege of working with many of these IoT industry leaders and have gathered the best practices, across industries, into a comprehensive framework for designing IoT devices. The framework covers seven core applications of engineering simulation that have proven themselves, both individually and collectively, in terms of addressing the opportunities and challenges of IoT product development. The seven applications are chip-package-system design, antenna design and placement, sensors and MEMS devices, power management, designing for harsh environments, embedded software and virtual system prototyping.
ansys internet of things solutions

We have recently published a whitepaper, Engineering the Internet of Things, covering this framework, and over the coming weeks and months we will launch a series of webcasts that go deeper into all aspects of using simulation-driven product development for IoT.

In addition to the seven applications, these webcasts will also feature customers across industries, highlighting how they have found value in engineering simulation to tackle their specific business initiatives. These cover the Connected Solider, Drones, Wearables and Medical Devices, Connected Cars, and Industrial Equipment. We are confident that you will find inspiration and value in these insights for your specific product opportunity and challenges. For more information, assets, and an overview of the webcasts, please visit

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About Mark Hindsbo

Vice President and General Manager, Design Business Unit. I straddle the worlds of technology and business, with a leg solidly planted in each. Prior to joining ANSYS I was the Sr. Vice President of Customer Success at Parallels (now Odin). I spent a little over a decade at Microsoft in roles ranging from General Manager in the Server and Tools Business Group, to Vice President of the Developer Business in the US. I have also worked as a management consultant at The Boston Consulting Group, co-founded an interactive agency, did scientific computing at Novo Nordisk, and nuclear research at CERN. I hold a Master of Science in applied physics & mathematics from the Technical University of Denmark. I am a software developer who grew up with assembly programming on 8/16-bit computers and still code for fun. I am also a lifelong martial artist, holding a 5th degree karate black belt and have competed on the Danish National team as well as in US Nationals. I enjoy speaking on the topics of technology innovation, and business strategy.