The vast majority of engineering decisions are made without the insights that engineering simulation could provide into the impact of those decisions. It is estimated that 80 percent of the total product development costs are locked in by choices made early in the design process — and subsequent analysis and optimization now has to live within the implied constraints or face very costly and time-consuming design changes.
With increasingly complex products taking advantage of advanced materials, additive manufacturing and IoT, this issue will grow exponentially as many more permutations and design options must be evaluated for any given product. The only way to harness the potential of these mega trends, and tame the inherent complexity, is to bring simulation upfront in the product development process. To design the products of tomorrow, leading companies are doing exactly that.
One of the best parts of my job is getting to talk to customers. Regardless of whatever else may be going on in the world, listening to customers talk about creating amazing products using ANSYS software always makes my day. And with more than 40,000 customers around the world, I have plenty to choose from. With the Automotive Simulation World Congress kicking off today and the recent publication of the auto-themed ANSYS Advantage magazine, I thought I’d highlight some of the interviews I’ve done with our automotive customers over the years. I invite you to meet the automotive simulation leaders!