After completing the first circuit of the globe, this year the Automotive Simulation World Congress (ASWC) 2015 returns to Detroit. The conference is now exactly two weeks away — to be held on June 2 and 3 — and I am really excited about it. If you haven’t registered and reserved your seat, please take a moment to register. You don’t want to miss this great event. And if you don’t know what it’s all about, read on for more information. Continue reading
In late October, I will have the distinct pleasure of opening the 2012 Automotive Simulation World Congress (ASWC) in Detroit, MI – birthplace of the U.S. automotive industry. I posted some generic information about the congress in my July blog. For this post, I’d like to tell you a little bit more about why I think you should attend.
At the end of August it was front-page news in the automotive world that the U.S. Environmental Protection Agency (EPA) finally ratified its new corporate average fuel economy (CAFE) standards. This news has a huge impact for automakers because by 2025 they’ll be expected to produce a line of vehicles with a fleet-wide average fuel economy of 54.5 miles per gallon (mpg). That’s double today’s standards!
Add to that all of the advanced electronics that customers are demanding—like built-in global positioning systems (GPSs), telephones, music files (mp3) and other data storage, and even internet connectivity — and it’s easy to see how designing an already complex vehicle (and keeping it affordable) is going to become even more challenging in the years ahead. Continue reading