The vast majority of engineering decisions are made without the insights that engineering simulation could provide into the impact of those decisions. It is estimated that 80 percent of the total product development costs are locked in by choices made early in the design process — and subsequent analysis and optimization now has to live within the implied constraints or face very costly and time-consuming design changes.
With increasingly complex products taking advantage of advanced materials, additive manufacturing and IoT, this issue will grow exponentially as many more permutations and design options must be evaluated for any given product. The only way to harness the potential of these mega trends, and tame the inherent complexity, is to bring simulation upfront in the product development process. To design the products of tomorrow, leading companies are doing exactly that.
Digitalization, digital transformation, and digital twins have become key business initiatives at many companies. The goal of these initiatives ultimately is to accelerate revenue and profitability growth by speeding innovation, improving productivity, and increasing reliability across the enterprise. Industry leaders know that revenue and profitability both suffer when their product fails to meet design objectives, underperforms the competition or does not meet customer expectations. When your product fails, your customer is unhappy, your re-design costs will be higher than planned, your reputation may be damaged, or worse, you may go out of business.
Given the complexity of today’s products, how can companies be sure that they will deliver the most reliable and innovative products to the market? Moreover, how can they leverage their product superiority to deliver additional value to their customer and more profitability for their business? Continue reading →
I just returned from the ANSYS 18 events in China and Taiwan where I shared my perspective on the convergence of industries. I used the rapid pivot of automotive and high-tech industries towards each as an example. And while I had ample presentation material, Intel’s $15 billion purchase of Mobileye was a great validation. Mobileye is well-known pioneer in autonomous vehicle technologies. It is nice to have $15 Billion dollars to make your point! This illustration from the Wall Street Journal also showcased similar recent investments by other companies.
While attending the AIAA SciTech aerospace event in January I was surprised when the discussion turned to Uber as a space company. Seriously? I understand that Uber is revolutionizing the business model for transporting people, but I thought it was purely terrestrial.
Even though this statement was said somewhat tongue in cheek, with a stretch of the imagination you can see how it can be argued that Uber’s business model is predicated on monetizing data — GPS in this case — that is a product of the space industry. From this follows the (somewhat tenuous) proposition that Uber should be considered a part of this industry.
I’m excited and honored to share with you the innovations in the latest release of our suite of simulation solutions, ANSYS 18, on behalf of over a thousand R&D professionals at ANSYS. The driving force for these innovations is the spread of simulation to all areas of engineering practice, a trend we call “pervasive engineering simulation.”
This trend is enabling engineers to explore the design parameter space earlier in the product lifecycle (digital exploration), test thousands of detailed designs rapidly and efficiently (digital prototyping), and monitor and optimize their product’s operation after it has been deployed (using digital twins).
To make pervasive engineering simulation as easy as possible for all engineers, we’ve added a lot of new features to each product family, as you can see below. For more information on ANSYS 18, including demo videos, webcasts, application briefs and technical papers, see our ANSYS 18 web pages. Continue reading →