ASWC 2015 Draws Near!

After completing the first circuit of the globe, this year the Automotive Simulation World Congress (ASWC) 2015 returns to Detroit. The conference is now exactly two weeks away — to be held on June 2 and 3 — and I am really excited about it. If you haven’t registered and reserved your seat, please take a moment to register. You don’t want to miss this great event. And if you don’t know what it’s all about, read on for more information. Continue reading

Automotive Simulation World Congress Draws Near

In late October, I will have the distinct pleasure of opening the 2012 Automotive Simulation World Congress (ASWC) in Detroit, MI – birthplace of the U.S. automotive industry. I posted some generic information about the congress in my July blog. For this post, I’d like to tell you a little bit more about why I think you should attend.

At the end of August it was front-page news in the automotive world that the U.S. Environmental Protection Agency (EPA) finally ratified its new corporate average fuel economy (CAFE) standards. This news has a huge impact for automakers because by 2025 they’ll be expected to produce a line of vehicles with a fleet-wide average fuel economy of 54.5 miles per gallon (mpg). That’s double today’s standards!

Add to that all of the advanced electronics that customers are demanding—like built-in global positioning systems (GPSs), telephones, music files (mp3) and other data storage, and even internet connectivity — and it’s easy to see how designing an already complex vehicle (and keeping it affordable) is going to become even more challenging in the years ahead. Continue reading