Have you ever thought, “I love this product, but it would be even better if…”? Maybe you wish it were more durable, lighter or even more aesthetically pleasing. Perhaps if it had more features, or operated under more grueling conditions, it would better fit your needs. While you may not think about these little things very often, we at Jacobs Analytics are obsessed with these details and believe in perpetual innovation. We have taken the answers to these questions and designed things like a stronger bike frame and a colder water.
The products we use everyday make our lives easier and more efficient; and when they work well enough, we tend not to think much about them. Then one day you come across a better version and realize the product you have been using did have room for improvement, and the improved design makes your daily experience that much better. Continue reading